PICK YOUR PATTERN
Celebrating William Morris has always been a goal of WSW and after painting a 5x5m portrait of the man himself it was always going to be ATMA to do the job. Securing the gable end wall next to the William Morris gallery was the first coup for the team but when they realised they could not only paint the mural but use it as an opportunity to embrace Morris' quote "Have nothing in your houses that you do not know to be useful or believe to be beautiful."
Working with the William Morris Big Local, they enlisted the help of the HEET project to help locating the right organisation to install side insulation to improve on the home's energy efficiency and also flatten the wall to make it a perfect surface to paint. Retrofit Works and Be Constructive came forward and aided the installation process prior to painting.
A public consultation took place to decide between 6 of Morris' iconic patterns and reached over 1100 votes.
Check out the full case study below and infographic below.